True Cost Accounting—Understanding the Real Cost of Cheap Food

The Natural Brand - image

It never ceases to amaze me that these days, when we’re supposed to be cleverer and brighter than ever, that the obesity argument is getting worse and worse.

Fresh – and I MEAN fresh food grown to natural (NOT GM) standards and cooked properly and well at home is the only way to have  natural and heaslthy diet.

What do we get? Parents and people in general who have NO idea HOW to prepare and cook food, fast food giants and supermarkets governing the food and drink markets  – result, lazy minds and overworked people who either don’t have time or the will to prepare good food.

General public do not have a mind of their own these days. Ok – that’s a bit of a “statement”, but in general, it looks to be true.

The “Natural” Brand!


By Dr. Mercola

America is as obese as it possibly can be, yet the government and media refuse to take responsibility for this tragic problem.  Although obesity rates among American preschoolers declined by 43 percent in the past decade, teenage and adult obesity are deplorable and show no signs of improvement.

These findings were broadcast on all of the nation’s major news stations and in most major newspapers with many claiming “victory” in the fight against childhood obesity. While this all sounds like good news, I disagree with such proclamations.

The study, published in JAMA, found that obesity rates among two- to five-year olds dropped from 14 percent in 2003 to eight percent in 2012. The researchers suggest that decreased consumption of high-calorie drinks and higher rates of breast feeding might account for the decline.

No reduction in obesity rates was found among any other age group, however. And obesity rates for women over the age of 60 actually rose by about 21 percent.  Eventually, nearly all Americans end up obese which contributes to a lifetime of chronic disease.

True Cost Accounting—Understanding the Real Cost of Cheap Food

I was in the Philippines last month and over there fresh fruits and vegetables are inexpensive and processed junk food is costly. So there are strong economic incentives for them to eat healthy. However, the converse is present in the US. For some families, access to fruits and vegetables is very limited, forcing them to rely on the heavily subsidized processed foods at their local markets. Others realize they can get a value meal at numerous fast-food restaurants for far less money than it takes to purchase foods to cook from scratch. But all this cheap food comes with a hidden price tag.

The featured video discusses a number of principles associated with food, such as the principle of true cost accounting, which helps you understand the real cost of the food you buy. When you make purchasing decisions based solely on price, without asking why the food is so inexpensive, you’re actually supporting a long list of social and environmental ills that, ultimately, you still end up paying for in one way or another.

While Americans pay less for their weekly grocery bill than people in most other nations, the true cost of all this cheap food is staggering. Declining health and rising health care costs are two of the most obvious considerations. Parents need to wake up and face the reality that processed foods have dramatically changed over the years. The level of processing and chemical additives has increased exponentially, and today’s pre-packaged convenience foods have been processed and altered to the point of being virtually unrecognizable, nutritionally, from real food.

Processed food is typically NOT interchangeable with fresh whole food, no matter what it says on the bag. Unfortunately, many still do not know that the “natural” label is completely worthless, as foods bearing the “natural” label can still, legally, be chockfull of chemicals, additives, and genetically engineered ingredients.

Children Are Highly Susceptible to GMO Side Effects

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